Search engine optimization (SEO) is the practice of making your website easier for potential customers to find amid the vast array of other sites online. By understanding what your target audience is searching for, SEO helps attract the right visitors to your site naturally. It's not just about increasing traffic; it's about driving the right kind of traffic—users who are genuinely interested in what you offer and are more likely to engage with your content or make a purchase. Ultimately, the goal of SEO is to connect your business with customers and turn visits into conversions.

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